Service Teams Up with Toys “R” Us to Promote New Laws


The Leicester Stop Smoking Service is teaming up with the city’s branch of Toys “R” Us on Friday 2nd (evening) and Saturday 3rd October (11:00am – 2:00pm), to raise awareness of new legislation that outlaws smoking in cars carrying children.

As of Thursday 1st October 2015, it will become illegal to smoke in a car with anyone under the age of 18 present, forming a move that will protect children and young people from the dangers of second-hand smoke across both England and Wales.

Both the driver and smoker could be fined £50, which includes drivers aged 17 possessing a provisional driving licence.

Over the course of the two days of activity, the Leicester Stop Smoking Service will be speaking to shoppers about the new laws and creating awareness of the dangers of second-hand smoke to children. In addition, shoppers will be asked to sign-up to support the Stop Smoking Service’s Step Right Out campaign, which works to ensure that those around children that do smoke, do so by stepping out of their house or car altogether.

As one of the city’s number one retailers of baby and child products, including child and baby car seats, Toys “R” Us has moved quickly to support the new laws and the Stop Smoking Service’s campaign to raise awareness and help people in the city stop smoking. Throughout the opening weekend of October, staff at the St. George’s Retail branch of Toys “R” Us will also be including leaflets promoting the Stop Smoking Service in customers’ bags with each purchase.

Karen House, Specialist Advisor for Smokefree Homes with the Leicester Stop Smoking Service, said: “We’re delighted to be teaming up with Toys “R” Us in Leicester in order to promote awareness of the new legislation that takes effect as of 1st October. Second-hand smoke exposes people to thousands of chemicals. For children, who breathe faster than adults, these chemicals result in a risk of developing serious conditions, such as bronchitis and pneumonia. In addition, should a child suffer from asthma, second-hand smoke can make the condition significantly worse. On behalf of everybody at the Stop Smoking Service, I would like to thank the team at Leicester’s Toys “R” Us for their wonderful support.”

Ann Clark, Toys “R” Us Store Manager, added: The information and knowledge being provided by the Stop Smoking Service is not only vital to parents and carers of children of all ages, but also provides support and the opportunity to kick the habit and create a smokefree environment for children. We fully support the new legislation and are pleased to be able to offer the Stop Smoking Service the opportunity to raise awareness through our store.”

For help quitting smoking, or for more information on Step Right Out, please call 0116 454 4000.