Leicester Riders Back ‘Balls to Stop’


Players and staff of the reigning British Basketball League champions, Leicester Riders, participated in a special Stop Smoking awareness session on Monday 21st October, enhancing their knowledge of a factor that affects 26% of Leicester’s population.


Alongside their performances on the court, the Riders carry out a huge amount of work within the Leicester community, delivering health and coaching sessions in schools and colleges, alongside extra-curricular basketball workshops at the club’s John Sandford Sports Centre home.


Attending a Stop Smoking awareness session presented by the Leicester Partnership NHS Trust Stop Smoking Service, the Leicester Riders team learned about a host of subjects surrounding the issue of smoking and the impact it currently has on the local community.


The Leicester Partnership NHS Trust Stop Smoking Service supports people in Leicester who want to stop smoking. Team members also offer training to workers, such as healthcare teams, to help them give good information to people who smoke.


Focusing on the way in which tobacco is still discreetly marketed; the tobacco industry’s pursuit of profit, the economic cost of smoking for individuals, smoking’s short and long-term health consequences and the nature of nicotine addiction; the awareness session provided a detailed insight that the Riders players and staff can now take into their community work.


Riders-ClassLeicester Riders centre and club captain, Barry Lamble, said:


“The awareness session was something that all of the guys found interesting. Whilst we’re all aware of the well-publicised risks associated with smoking, at times it was thought provoking to learn about the way in which smoking is still discreetly marketed. The work that the Stop Smoking Service does across Leicester is fantastic and it’s great to learn that what they do stretches much further than emphasising the health risks associated with smoking. It’s certainly something that we will keep in our minds during the work we do in the community.”


The Stop Smoking awareness session follows on from Leicester Riders’ backing of the Stop Smoking Service, which has included forward Jamell Anderson becoming an ambassador of the service’s new ‘Balls to Stop’ campaign.


Jamell Anderson added:


“When I signed up to become a ‘Balls to Stop’ ambassador, I was keen to find out more about what the Stop Smoking Service did in the Leicester community. During the course of the awareness session, I found it refreshing to hear something that was more than ‘smoking is bad’. The service really does touch on numerous ways in which smoking can impact a lifestyle and removes the myths surrounding certain subjects. Hopefully, we can help spread the word of what the service can do for people in Leicester.”


 The Stop Smoking Service is available to everybody in Leicester looking to quit smoking for good.


call 0116 454 4000 and a member of the team will be in touch.


Alternatively, for more information on ‘Balls to Stop’, follow @StopSmokingLeic on Twitter and like our page on Facebook.