Balls to Stop Partners with County FA


The Leicester Stop Smoking Service has teamed up with the Leicestershire & Rutland County Football Association (L&RCFA) in a brand-new partnership to reach grassroots teams and their supporters.


The ‘Balls to Stop’ campaign is to have a presence at five County Cup Final evenings at Holmes Park and selected 5-a-side football centres through a pilot scheme, providing players, staff and supporters the opportunity to find out more about the Stop Smoking Service and commit to stopping smoking.


Delivered in partnership with Community Projects Plus (CPP), who have worked with the County FA during their MatchFit scheme, whilst assisting with community engagement throughout the ‘Balls to Stop’ campaign, the new initiative promises to reach a unique audience.


The ‘Balls to Stop’ campaign, which was launched in August 2013 by the Stop Smoking Service and Leicester marketing agency, Soar Media, has enlisted the help of several high-profile sports personalities to promote the help on offer to people living in Leicester who wish to stop smoking.


As part of the new initiative between the Stop Smoking Service and County FA, selected teams will receive a free Nike football at promotional events.


Louise Ross, Leicester Stop Smoking Service Manager, said: “We’re delighted to team up with the Leicestershire & Rutland County FA and Community Projects Plus, and look forward to working with them to promote the Stop Smoking Service and the help available.


“Sport has provided the platform for our ‘Balls to Stop’ campaign and this pilot scheme will help to strengthen the campaign’s reach within the grassroots football community.”


Director of Governance at the Leicestershire & Rutland County Football Association, Bruce Johnson, added: “Working with a number of grassroots clubs and participants at all levels; we actively try to promote a healthy lifestyle, which includes not smoking. As such, we’re delighted to work alongside the Stop Smoking Service’s ‘Balls to Stop’ campaign, having seen the fantastic work that has been carried out across the region with some of Leicester’s professional sports clubs and personalities.”


For more information on the Stop Smoking Service’s ‘Balls to Stop’ campaign, follow @StopSmokingLeic on Twitter or like Stop Smoking Leic on Facebook.


CLICK HERE for a full list of dates/venues where Balls to Stop will be giving people the opportunity to sign-up to pledge to stop smoking.


Representatives of clubs involved, wishing to stop smoking, can register their interest in receiving a free football by contacting


PHOTO: (from left) Stop Smoking Service’s Tobacco Control Lead Qasim Chowdary, Community Projects Plus’ Jon Hunt, Matt Edkins of the Leicestershire & Rutland County FA and the County FA’s Director of Governance Bruce Johnson launch the new partnership at Holmes Park.