Balls to Stop Campaign Kicks Off Second Year


Balls to Stop, a unique stop-smoking campaign run in partnership between the Leicester Stop Smoking Service and Soar Media, is set to start a new season of activity, which will see new ambassadors and supporters promote the help on offer to people wishing to kick the habit.

Having enjoyed a hugely-successful first year, the Balls to Stop campaign uses the power of sport and recognised sporting personalities to promote the benefits of stopping smoking, alongside the support available through the Stop Smoking Service, available for free in Leicester.

Boxing hero Rendall Munroe, and World Cup-winning former Leicester Tiger Neil Back have pledged their support to Balls to Stop for a second year, and they will be joined by former Leicester City and Northern Ireland international defender, Gerry Taggart (below) as Balls to Stop ambassadors for the 2014-15 season.

In addition, Balls to Stop has teamed up with Leicester Hockey Club (top) and Leicester Storm Rugby League Club, with both becoming Community Partners

As an incentive to stop smoking, Balls to Stop will be offering individuals the opportunity to win ‘money-can’t-buy’ experiences, courtesy of the campaign’s sporting ambassadors and partners.

Leicester sports marketing agency Soar Media will assist Balls to Stop in the production of a series of promotional videos and case studies, alongside the provision of public relations and social media support.

Louise Ross, Stop Smoking services manager, said:

BTSGerryTaggart“We’re very excited to launch the second season of Balls to Stop, which was hugely successful in its first year, and are looking forward to all the activity that we have planned.

“I’d like to thank Rendall Munroe and Neil Back, who have been wonderful ambassadors for the campaign, for continuing to support Balls to Stop and I’d like to welcome Gerry Taggart as our newest ambassador.

“We’re looking forward to working with Leicester Hockey Club and Leicester Storm as community partners, as the impact of sport and the way that it allows us to engage with the public is both powerful and unique.

“The assistance that we have received from Soar Media has been key to the campaign’s success thus far, and I’m sure will continue to be this season.”

Cllr Rory Palmer, deputy city mayor and lead member for health and wellbeing said:

“It’s really encouraging to see our local sportspeople supporting such an important campaign. Balls to Stop encourages people to give up smoking and adopt a healthy lifestyle by providing them with a healthy role model.

“Smoking is by far the largest preventable cause of ill-health and death in Leicester; Leicester’s Stop Smoking Service provides people with detailed and consistent support helping them stop smoking meaning they could live a longer and healthier life.”

To get in touch with the Stop Smoking Service, call 0116 454 4000.